The agent, friend and co-conspirator to Mat Fraser during every moment of his storied career, Matt O’Keefe is now at the helm of our HWPO Training brand and online training program. He sets his sights on grand accomplishments and pushes the whole team to live out our core values of SHOW UP, WORK HARD and MAKE YOURSELF PROUD.
Matt O’keefe got his start in the CrossFit space as a passionate exerciser and brand owner through his clothing business, Redline. He quickly moved into his most notable role in the space as Athlete Manager to many of the top famed athletes in our space including Mat Fraser, Katrin Davidsdottir, Brooke Wells, Annie Thorisdottir, Pat Vellner, Brent Fikowski and many more. He went on to be the President of Loud & Live for 4 years to run their sports division and events such as Wodapalooza and the Madrid Championship before coming to lead the charge at HWPO Training.
He is passionate about Golf, crumble cookies and is known around here as the king of “blacking out” in a workout.