Justin Cotler is HWPO Director of Coaching with more than 16 years of experience leading athletes and teams to success at the highest levels of the sport. In 2020, he founded Underdogs Athletics, which quickly became one of the most respected brands in the CrossFit® space. His leadership has guided multiple athletes to the top five at the CrossFit Games, including both male and female podium finishes, as well as numerous semifinal and major event victories. Justin previously owned and operated CrossFit Dynamix for a decade, where he introduced thousands to the CrossFit® methodology, and also served as head coach of the DC Brawlers in the National Pro Grid League, winning two league championships. His passion for advancing the sport has also extended to international competition, where he was head coach for the USA Functional Fitness Federation of the IF3.
Known for his ability to inspire and maximize potential, Justin has built a reputation for cultivating both high performance and meaningful culture. He has a unique ability to motivate athletes on game day while also investing in their growth as people, not just competitors. Beyond the arena, Justin is most proud of being a devoted husband to his wife Ashley and father to his two children, Ivy and Jaxson—who remain his greatest source of inspiration and purpose.